Now Twitter Might Allow Longer Posts Big News Here

You may soon have more space to express what’s going on, as according to media reports, Twitter is considering the idea of allowing posts longer than 140 characters. The company has struggled with declining growth and continues to look for a new Chief Executive Officer, while being ruled by co-founder Jack Dorsey. The latter has been voluble about his perception of a need for change at the microblogging service. On Twitter’s most recent earnings call, Dorsey was frank about his disappointment with the status quo.

Twitter Image Credit. 

According to other media reports, Twitter may allow features making it easier to “tweetstorm”, which means sending multiple numbered tweets as a timeline-filling mini-essay. The company’s co-founder explained that the previous product initiatives, including instant timelines and logged-out experiences, have not yet influenced the audience growth or participation and therefore the management is investigating other ways to attract people to Twitter.

The social network recently reported having 316 million monthly active users, which is 5 times less that Facebook’s user base. Of course, Twitter is looking for ways to increase that number, especially because it successfully managed to monetize the existing user base.

In the meantime, the industry analysts believe that Twitter was over performing by any reasonable metric except its own – for example, its business grew at 70% year over year. In other words, Twitter’s problem is one of expectations, as it is already one of the top sellers of digital advertising in the world. At the stock market, Twitter’s shares have rocked back and forth over the last 12 months, mainly because of fluctuating guidance from Twitter’s own executives.

However, Twitter is far not the only social media company considering major changes to its user experience. For example, Facebook is reported to introduce a “dislike” button – or some “buttons other than ‘like’,” since Mark Zuckerberg didn’t explain what exactly his product team was testing when he announced changes earlier in September. Facebook-owned Instagram will also soon allow posting video ads that are 30 seconds long. In Twitter’s case, it is clear that Jack Dorsey is the impetus for the change, although the latter may not happen. Well, we’ll see soon.

Reference & Source:

Sam & TorrentFreak.